Customers: K-Mart
Research, Trade and Marketing Support for a Non-U.S. Manufacturer Leads to Large Volume Trade with Kmart |
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A Turkish apparel manufacturer with successful market presence in Europe approached Crane & Associates for assistance in entering the U.S. market. With neither U.S. trade experience nor knowledge of the market, the manufacturer was overwhelmed by international regulations, logistics and the apparent opaqueness of the U.S. markets access process.
We sat down with them in a few rounds of interviews to identify their strengths and weaknesses, and to have an understanding of their product. Next, we provided them with our customized market research where we solidly determined that their product did indeed have a market in the U.S.
We then formulated and implemented a market entry strategy that proved to be extremely successful. Within the space of a few months, and well positioned for international trade, our client began shipping their goods to be sold in Kmart chain-stores throughout the U.S.
To date, Crane & Associates has generated over $2.7 million in sales of goods to Kmart.